A Blog About Real Estate Website Videos

Getting Better Results with Engaging Video Content

The usage of video as a means to market a specific object, product or service can be challenging, especially if you are not experienced enough. There are a lot of technicalities involved, including technical aspects, script planning, math and numbers, that it might discourage you from churning out high quality videos.  But before you even get to that part, you might want to consider changing somet hings that are already existing. These are the habits and procedures that you should follow when creating your own videos for your social media or online marketing campaigns.

Here are some great things that you can change or update in your usual workflow.

  1. Get rid of the talking head – create a video that’s compelling and minimizes the use of the traditional talking head approach. Instead, add constantly changing visuals by incorporating informative text, clips and imagery.
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Tips to Survive the Perilous Google Algorithm Changes

Through the years, Google has gone through great lengths to fine-tune the algorithm for their search engine rankings and results. There are numerous different approaches that might have been popular or infamous amongst both website creators and owners. Practically speaking, the only reason why Google sees the need to make these adjustments is because the rampant abuse of their search engines to further push businesses through page ranks and random Google searches.

Obviously, you and your business are not part of that group, but you may have experienced the negative effects from the changes. It’s also around these times when websites and SEO campaigns reel from the penalties that Google flagrantly gives out based heavily on their rules. We can’t do anything about this because really, that’s how Google wants to run their business, particularly their search engines. But there are certainly several things that you can adhere to in order to minimize or even avoid suffering from Google’s constant algorithm switching.

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How to Build Your Real Estate Brand on YouTube

Do you have a brand channel up on YouTube yet? If you don’t or you do but you’re not quite sure what to do with it, then this article is for you. Read on for tips on how you can get the most out of YouTube and how it can help make your brand more visible online.

1. Take advantage of the myriad customization options available to brand channels.
●  You can use your own background image as the channel banner, for example, and make it clickable.
●  You can customize the watch page channel icon as well.
●  If your existing website has a distinct style and if your firm already has a well-known logo and/or color scheme, it’s best to make sure that your YouTube channel is in sync.
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ComScore Report: U.S. Online Video Rankings

According to ComScore, in December 2011, 182 million U.S. Internet users watched online video content in December for an average of 23.2 hours per viewer.Google Sites, mostly YouTube views, are at 7.9 hours and Hulu at 3 hours.

In October 2011, over 200 billion online videos were viewed globally with YouTube delivering 2 of every 5 videos worldwide.

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The Dilemma Between Tours: Why Video is Virtually Better

The terms “virtual tour” and “video tour” may sound confusingly interchangeable, but they are actually very different. Historically speaking, virtual tour preceded real estate videos and is still a popular option for online promotion today.  Now let’s note the pros and cons between the two.

Virtual tours are usually more cost-friendly in terms of labor, equipment, and the time it takes to produce it. It allow the viewer simple controls by situating the camera in the center of the room and spinning the view around. In the process of making a 360 virtual tour, a wide-angle camera takes continuous photos of the room that are stitched together. (more…)

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Using YouTube to Bring Real Estate Traffic to Your Website

After Google acquired this popular video hosting platform, Youtube has been utilized as a venue for effective marketing for almost any kind of business.  Why? Because optimized YouTube videos tend to rank high for relevant keyword searches.  Thus, placing a link to your agent website on your YouTube video channel brings more potential buyers and sellers to your website.

Here are the other benefits of hosting your agent videos and property video tours on YouTube:

  • By using a virtual openhouse strategy,  your company and listings gain increased exposure to audiences around the world.

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Your Real Estate Company’s Video Channel

Video blogging, or vlogging, is a great way to start and build an interactive relationship with prospective home buyers and sellers. When done right, having regular video posts on your real estate blog will do wonders  for your business. Here are some quick tips to help you vlog efficiently:

  • Create a dedicated video channel. When uploading videos to hosting sites like YouTube or Vimeo, upload your real estate videos on a separate business channel so that it won’t get mixed up with any personal videos you already have. This will also encourage people to follow and subscribe to your video channel.

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Build Brand Recognition Through Real Estate Commercials

Although online video advertising is steadily gaining popularity, television commercials or TVCs are still a trusted method when it comes to promoting your brand to a wide audience.  If you’ve already started putting up property listing videos on your agent website, you might also want to consider allotting a budget for a professionally-produced real estate commercial on your local TV channel.

Agent Image, a trusted provider of  real estate marketing products, is now offering real estate video commercials to help you promote your brand by leveraging the power of video. These video marketing packages are geared specifically for real estate and cater to the needs of agents and brokers, as well as foreclosure specialists, FSBO, real estate attorneys, mortgage brokers and title companies, among others. (more…)

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Ideas for Your Next Real Estate Video Blog

Just like any other web content, your property videos, agent videos or video tours should all be relevant and up to date. If you are a video blogger, then you should know that there are a wealth of ideas out there as to what you’re next video blog post should be.

Here are some quick ideas on how you can showcase the areas you’re specializing in:

  • Showcase local businesses. Highlight the town’s favorite café or restaurant and strike an informative but entertaining conversation with the owners. Ask the staff what their specialties are and what they love about living and doing business in this town. Give a brief history of popular establishments. Tell them about your own favorite spots to relax. This assures viewers of your local expertise and that you’re not just another agent who only wants to talk about figures and statistics.

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Using Video for Your Next Listing Presentation

Have you exercised your efforts to get into the front door of a prospect seller, only to pull out the same presentation that many other agents commonly use? If you’ve been doing what it seems like the same listing presentation over and over again, maybe it’s time to think about revamping your presentation style.

Why Video?
People, by nature, are highly influenced by visual cues. What we see with our eyes instantly engages our emotions and sets first impressions. When it comes to listing presentations, powerful communication tools like a listing presentation video will definitely help set you apart. This is especially true if sellers are comparing you to agents who have approaches that are less engaging. (more…)

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AgentVid.com is a blog dedicated to informing real estate professionals about the benefits of using real estate videos on their website and internet marketing to help promote their services and listings.

 

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